INTEGRATING LOGISTICS, GREEN ECONOMICS AND SUSTAINABILITY. A PATHWAY TO A SUSTAINABLE SUPPLY CHAIN

This study explores the integration of green principles in the logistics and tourism sectors, focusing on sustainable practices and their theoretical underpinnings. The qualitative study using Thematic Analysis was used. The study interviews 2 respondents, one from the logistic sector and the other from the field of tourism. Utilizing Sustainable Development Theory, Ecological Modernization Theory, Resource-Based Theory, and Stakeholder Theory, the research examines thematic elements such as sustainable transportation, resource efficiency, stakeholder collaboration, and eco-friendly practices. The findings reveal that adopting energy-efficient technologies, engaging stakeholders, and leveraging local resources contribute to reduced environmental impacts and enhanced operational efficiency. This framework provides a comprehensive approach for industries to achieve sustainability while balancing economic growth and environmental responsibility. The study highlights the interconnectedness of logistics and tourism in driving global green initiatives.