Attachment Styles and Preferences for AI: Practical Tool or Emotional Support?

This study investigates how attachment styles regulate the use of Artificial Intelligence (AI) as an emotional tool. By employing a mixed method approach, 100 participants will be chosen for the survey and interview. The data for demographics, AI usage, and attachment styles are analyzed using instrumental scales such as Practical Tool Scores (PTS) and Emotional Support Scores (ESS). The results reveal that younger participants prefer the practical use of AI applications: ChatGPT and Siri. Minimum demographic influence is observed in regression analysis, which posits PTS as the major driver of AI engagement. Utilitarian use of AI is popular even for those who need emotional support. Conversely, females showed a slightly higher inclination towards using AI as a tool for emotional assistance. Though this study lacks focus on psychological factor, it contributes to usage of AI for emotion management. Future research demands longitudinal studies to examine other factors altering AI preferences.