Exploration of Post-Adoption User Behavioural Intentions in Smart Fitness Wearables: Uncovering Influential Factors at Play
The rapid proliferation of smart fitness wearables has revolutionized personal health monitoring, yet understanding the determinants of post-adoption behavioural intentions remains underexplored. This study employs the Expectation-Confirmation Model (ECM) as …
Authors
- Rachna Mahajan (ORCID: https://orcid.org/0000-0003-0798-1801)
- Divya Gupta
Publication Details
- Journal
- Advances in consumer research
- Published
- 2025-03-11
- DOI
- https://doi.org/10.53555/acr.v2i2.923
- Primary Topic
- Diverse Topics in Contemporary Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00