SOCIAL CAMPAIGN TO PREVENT ONLINE GAMBLING AMONG WOMEN

This study aims to analyze the social campaign strategy implemented by the West Jakarta Department of Empowerment, Child Protection, and Population Control (DPPAPP) in increasing women's awareness of the dangers of online gambling. Online gambling is a rapidly growing phenomenon in Indonesia and has significant negative impacts on women, such as financial, psychological, and social pressures. This study uses a descriptive method with a qualitative approach, relying on primary data from in-depth interviews and observations, as well as secondary data from documentation of campaign activities. The results of the study show that the DPPAPP campaign focuses on digital literacy education, financial literacy, and women's economic empowerment. This campaign has proven effective in increasing participants' understanding of the risks of online gambling. However, obstacles were found such as limited access to information for vulnerable women. The study concludes that collaboration between the government and civil society is essential to expand the reach of the campaign and ensure that women have adequate knowledge and skills to protect themselves and their families from the negative impacts of online gambling.