Studying short-term rental platform perceptions and use through a digital inequality lens

Short-term rental (STR) platforms hold promise for promoting inclusive tourism, although the digital divide risks barring certain groups from reaping these benefits. Existing research has analyzed the impacts of STR platforms but there is a lack of evidence on impact perceptions, especially as they relate to socio-demographic variables. To address this shortcoming and using digital inequality theory, we report the results of a survey in the United States and the United Kingdom. We find that age is a significant factor in shaping perceptions and engagement with STR platforms. Younger individuals have a more positive outlook toward STRs and are more likely to use them. Education and income also influence STR use. American respondents generally had more positive perceptions of STR impacts yet showed less engagement with the platforms than their British counterparts. These insights can inform strategies to mitigate digital inequalities and optimize the inclusivity of STR platforms.