Raising Awareness of Gender-Based Violence Through Messages Based on Ethical Witnessing: A Spain-Based Study

This study takes the perspective of the theory of ethical witnessing. We analyse whether there is a difference in a discourse transmitted in a frame of reference based on ethical witnessing versus a discourse transmitted in the frame of hegemonic discourse based on the hierarchical testimony. This study tests the hypothesis that discourses diverging from the communication hierarchy and, consequently, from the interpretation frame established about gender-based violence, transform the elaboration, comprehension, and structure of questioning the victim’s suffering. The sample comprised 300 individuals, 85 identifying as male and 215 identifying as female. This study adopted a two-factorial (2 × 2) design comparing the testimony of gender-based violence (ethical witnessing vs. hierarchical testimony) and familiarity with the victim’s testimony (Yes vs. No). The results show that communications based on the ethical witnessing format are more effective in transforming the perception of gender-based violence than those using a hierarchical format. This study adopts the framework of ethical witnessing to examine whether discourse differs when conveyed through this lens, compared to discourse shaped by a hegemonic, hierarchical testimony. We test the hypothesis that narratives which deviate from traditional communication hierarchies—and thus from dominant interpretative frameworks surrounding gender-based violence—significantly influence how the victim’s suffering is processed, understood, and questioned. The global resonance of the #MeToo movement exemplifies the transformative potential of ethical testimony, as it amplified the voices of survivors while challenging traditional hierarchies of credibility and authority in public discourse.