Educational Values of Comic Books and Graphic Novels: A Case Study of Postgraduate and PhD Scholars of the Central University of Punjab

ABSTRACT This study explores the educational impact of comic books and graphic novels on postgraduate (PG) and doctoral (PhD) students at the Central University of Punjab (CUPB). Employing a quantitative research design, data were collected through a structured questionnaire administered to a representative sample. The study evaluates the influence of these visual storytelling mediums on academic performance, critical thinking, creativity, and learning engagement. Findings reveal that while only 33.2% of respondents actively use comics or graphic novels in academic contexts, overall attitudes toward these mediums are positive. Participants recognized their potential to enhance literacy, analytical thinking, creativity, and information retention. Popular genres included superhero fiction, science fiction, fantasy, historical narratives, and educational non-fiction. Although their integration into formal research remains limited, these mediums promote cultural diversity, social awareness, and interdisciplinary learning. The results underscore the untapped potential of comics and graphic novels as educational tools in higher education. The study advocates for their broader adoption in academic settings and highlights the need for further research into their transformative role in learning environments.