A social network analysis on Indonesia's halal industry potential

This study aims to analyze public conversations to provide an overview of the discussion about the halal tourism industry that is developing in the community. Communication network analysis methods and text analysis methods describe patterns in the form of structures in the network by crawling data on Twitter. This big data system records and examines conversations and sentiments on social media platforms. This study's results indicate that the information flow in this network runs fast. One actor does not dominate the information on the halal industry network, and the people involved in these conversations are of different diversity. The application of innovation needs to be balanced with public knowledge, so it is necessary to disseminate more and more complete information about the scope and benefits of implementing the halal industry in various non-Muslim countries.