Sales through note-sharing: influences on the shopping behavior of “Xiaohongshu” users

This suggests that "Xiaohongshu" can enhance the Sales through note-sharing model by improving interface design to further enhance users' purchase intention and solidify the "grass-planting and uprooting" loop. In theoretical terms, this study extends the TAM model by integrating social factors (social identity, social comparison, knowledge sharing willingness) and interaction factors (interface design), enriching research in the fields of online purchasing and human-computer interaction on social e-commerce platforms. It also provides relevant insights for stakeholders.