Presence and Engagement Dynamics of Social Media in Sanskrit Universities of India: A Webometric Study

This study examines the social media interaction of Sanskrit universities over YouTube, X (previously Twitter), Instagram, and Facebook platforms. It reveals that while not all Sanskrit institutions use social media, some such as DCPRI, CSU, and MVSU, are active on all major platforms. The majority of universities on YouTube and X have low interaction rates, while most institutions on Facebook and Instagram have average or outstanding engagement rates. The engagement rate can be calculated using three methods: the number of posts in the account, overall reach, and total impressions. Higher engagement provides valuable insights into, how people interact with your material, allowing you to adjust your strategy accordingly. The study suggests an increased engagement with relevant content to contact more people who may share your institution's ideas and establish polite and conversational relationships with them. Most social media networks provide useful data on how people interact with your content, allowing you to adjust your strategy accordingly. The findings emphasize the need to understand better how social media advertising affects community engagement in Sanskrit universities and services.