RETAIL PARKS AS ONE OF THE MODERN TRENDS IN THE DEVELOPMENT OF SHOPPING AND ENTERTAINMENT CENTRES AND SPACES

The article considers the conditions of organization of retail parks, which are quite new for Ukraine, as shopping and entertainment centres. It analyses experience of formation, socio-economic factors of organization of this type of shopping and entertainment centres, makes a classification and offers main schemes of the functional process. The analysis of experience has shown that modern retail parks under construction in the world are significantly superior in terms of the quality of area improvement Ukrainian counterparts. It has been found that retail parks in the world are acquiring the features of a modern public space for recreation for the whole family. On this basis, a model of interaction between social infrastructure and retail parks is considered. In particular, it is proposed to combine retail parks with public green areas, to develop fitness and recreation programmes on their territory. It is also proposed to combine retail parks with modern industrial facilities, thereby improving the quality of the latter's environment and using the transport infrastructure common to both types of facilities. The list of shops and services located in such retail parks will depend on the theme and local conditions of a particular type of facility. For retail parks that do not have specific conditions, basketball and volleyball courts, roller skating rinks, tennis and badminton courts, chess clubs, etc. can be used as social and public spaces. According to the proposed functional and planning structure, the location of these public functions can be either within the planning structure of the retail park or near it. Further work in this area of research should focus on a more detailed study of the functional combination of retail parks' shopping areas with the public and social environment.