FORMATION OF THE ORGANIZATIONAL AND ECONOMIC COMPONENT OF CONSTRUCTION DEVELOPMENT INSTRUMENTATION: MODERN APPROACHES TO MANAGING INTERACTIONS BETWEEN CONSTRUCTION STAKEHOLDERS

The article examines the theoretical and methodological foundations of forming and implementing a stakeholder-oriented management strategy for construction enterprises. The increasing complexity of construction projects and the need to account for the interests of a wide range of stakeholders, including clients, contractors, suppliers, local communities, and government bodies, demand new management approaches. The primary goal of the study is to develop a methodology that ensures economic benefits for enterprises and social responsibility towards stakeholders.The authors propose an economic-applied toolkit that includes methods for assessing stakeholder impact, optimizing strategies using game theory, and applying linear and nonlinear programming models to address complex management tasks. The article emphasizes the importance of implementing financial incentives (bonuses, rewards, flexible payment terms) and non-financial incentives (training programs, improved working conditions, social initiatives) to retain key stakeholders. The scientific and practical significance of the research lies in integrating modern technologies, such as BIM and ERP systems, to ensure transparency and efficiency in management. The application of theoretical and practical results will enable construction enterprises not only to improve stakeholder communication but also to reduce risks, optimize resources, and enhance market competitiveness. The study may be useful for construction enterprise managers, researchers, and other professionals interested in developing stakeholder-oriented strategies in modern construction.