DIGITAL MODERNIZATION OF OPERATIONAL SYSTEMS OF CONSTRUCTION ENTERPRISE STAKEHOLDERS: INNOVATIVE SOLUTIONS AND ECOSYSTEM APPROACH

The article examines the key aspects of the innovative transformation of operational systems of construction enterprise stakeholders in the context of the digitalization of the economy. Principles and approaches to the formation of adaptive operational models that enable enterprises to function effectively under conditions of rapid technological changes are identified. Strategic directions for integrating digital technologies into production, management, and logistics processes and their impact on the competitiveness of construction enterprises are outlined. Special attention is given to the ecosystem approach to transformation, which is based on the integration of innovations, digital platforms, and inter-organizational cooperation. The focus is placed on digital technologies such as Building Information Modeling (BIM), Enterprise Resource Planning (ERP) systems, the Internet of Things (IoT), and process automation, which contribute to creating competitive advantages and ensure the synergistic effect of stakeholder interaction. The impact of these technologies on resource management optimization, cost reduction, and accuracy improvement in construction project execution is analyzed. The article emphasizes the need to develop integrative management models that address both technological and organizational aspects. Construction enterprise stakeholders, facing the challenges of the digital economy, require the implementation of innovative mechanisms for collaboration among participants in the construction process. The ecosystem approach discussed in the article proposes creating a unified digital space that ensures effective communication, real-time data exchange, and improved transparency in managerial decision-making. The structural role of strategic goal-setting is considered as a key component of successful transformation, enabling the prioritization of objectives, the creation of roadmaps for digitalization, and the adaptation of business processes to modern requirements. The significance of innovative culture and the development of staff competencies is highlighted to ensure the resilience of transformational changes. The conclusions of the article emphasize the importance of a systematic approach to modernizing operational systems of construction enterprise stakeholders in the context of the digitalization of the economy. The proposed concept serves as a foundation for implementing long-term innovative solutions aimed at enhancing the efficiency, flexibility, and resilience of enterprises in a dynamic environment.