Discursive Strategies in the French Broadcast Media About the Ukraine Crisis

The present paper aims to investigate the use of discursive strategies that critically represent how the act of bias, represented by “hate speech,” is framed within the French broadcast media. Two models of analysis were adopted for this study: one that illustrates the discursive strategies adopted by Reisigl and Wodak (2009) and the other that represents the theme of hate speech as an act of bias, the Hate Speech Intensity Scale by Bahador (2020). The results of the analysis show that perspectivization discourse is the essential type of discourse when comparing it to other discursive strategies such as referential and argumentation. To reinforce the claims, negative actions are associated with raising awareness, discussing, and addressing criticisms and imminent issues.