Analysis of the Constraints Faced by the Farmers in Adoption of Electronic National Agriculture Platform (E NAM) in Himachal Pradesh

The e-NAM Portal serves as a complete, one-stop shop for all services and information pertaining to APMC. The purpose of the study was to identify and analyse the constraints faced by the farmers in the state of Himachal Pradesh consists of 38 APMCs in the state out of which 19 are connected to E NAM (Electronic National Agriculture Market). Based on the transaction value, the listed APMCs were divided into three strata, by employing stratified random sampling and Fruit Mandi Solan, Bandrol Kullu, and Kangni Mandi were selected. The information was gathered from 333 sampled farmers of the selected APMCs. Analysis has been performed through Kendall’s Coefficient of Concordance at an overall basis. The study revealed that lack of awareness and technical illiteracy with the mean score of (11.86 per cent) followed by improper dissemination of information (10.56 per cent), complicated sale process (8.71 per cent), quality parameters are too stringent were the major obstacles faced by farmers in the adoption of E NAM. It is proposed that increasing farmers' knowledge and awareness of E NAM can encourage and strengthen their usage of this platform for produce marketing.