Thinking Through Language: Revisiting Linguistic Relativity in Cross-Cultural Communication

This paper revisits the theory of linguistic relativity to explore its relevance to cross-cultural communication. Rooted in the work of Edward Sapir and Benjamin Lee Whorf, the concept suggests that language influences the way individuals think and interpret the world. While strong determinism has been largely rejected, recent interdisciplinary research supports the idea that language shapes cognition in subtle but meaningful ways. Through a conceptual analysis of literature across linguistics, cognitive science, and intercultural communication, this study tries to identify three core themes: the influence of language on conceptual worldview, the causes of miscommunication in intercultural settings, and the practical implications for education and training. The paper argues that language education and professional communication training should go beyond structural competence to include awareness of cultural conceptualization. Though theoretical in scope, the study opens avenues for future empirical research and highlights the value of linguistic relativity in navigating today’s globalized, multilingual world.

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Publication Details

Journal
Asian Research Journal of Arts & Social Sciences
Published
2025-05-01
DOI
https://doi.org/10.9734/arjass/2025/v23i5690
Primary Topic
Language, Discourse, Communication Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

Thinking Through Language: Revisiting Linguistic Relativity in Cross-Cultural Communication

Pankaj Vaishnav
Asian Research Journal of Arts & Social Sciences
Language, Discourse, Communication Strategies
article

Thinking Through Language: Revisiting Linguistic Relativity in Cross-Cultural Communication

Pankaj Vaishnav
article en

Abstract

This paper revisits the theory of linguistic relativity to explore its relevance to cross-cultural communication. Rooted in the work of Edward Sapir and Benjamin Lee Whorf, the concept suggests that language influences the way individuals think and interpret the world. While strong determinism has been largely rejected, recent interdisciplinary research supports the idea that language shapes cognition in subtle but meaningful ways. Through a conceptual analysis of literature across linguistics, cognitive science, and intercultural communication, this study tries to identify three core themes: the influence of language on conceptual worldview, the causes of miscommunication in intercultural settings, and the practical implications for education and training. The paper argues that language education and professional communication training should go beyond structural competence to include awareness of cultural conceptualization. Though theoretical in scope, the study opens avenues for future empirical research and highlights the value of linguistic relativity in navigating today’s globalized, multilingual world.

Asian Research Journal of Arts & Social SciencesVol. 23(5)
Openalex Percentile: Top 88%
Language, Discourse, Communication Strategies
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