The Influence of Audio-Visual Media on Early Reading Skills and Student Learning Outcomes at Pertiwi I Private Elementary School in Jambi City

This study investigates the impact of audio-visual media on early reading skills and learning outcomes of first-grade students at Pertiwi I Private Elementary School in Jambi City. Employing a quantitative approach with a quasi-experimental nonequivalent control group design, the research involved two groups: an experimental group receiving audio-visual-based instruction and a control group using conventional methods. A total of 50 students participated, selected through purposive sampling. Data were gathered using pretest and posttest instruments, which had undergone validity and reliability testing. Early reading skills and learning outcomes were measured and analyzed using independent samples t-tests with a significance level of 0.05. The findings revealed statistically significant differences favoring the experimental group, indicating that audio-visual media positively influenced students’ reading abilities and comprehension. Classroom observations supported these results, showing higher engagement and enthusiasm among students exposed to multimedia content. These findings highlight the potential of audio-visual media as an effective instructional tool that fosters meaningful and enjoyable literacy experiences for young learners.