KEY PRINCIPLES OF INNOVATIVE AND INVESTMENT ACTIVITIES PROVISION OF ENTERPRISES IN MODERN ECONOMIC CONDITIONS

Topicality. In today's conditions, the innovative development of enterprises is a driving force for the development of the state economy. Technological and industrial parks are generators of innovative regional development thanks to the centers of education, science, and technology concentrated on them. That is why they play an important role in attracting both state and foreign investments, which will significantly impact the speed of innovative development in Ukraine, contribute to filling the state budget, improve the quality of life, and affect Ukraine's position in the international arena. Aim and tasks. To analyze the current state of innovation and investment activity of Ukrainian enterprises, to consider the methods of stimulating the creation of technological and industrial parks and to investigate the international experience of conducting investment activities and the possibilities of its application in modern economic realities. Materials and Methods. The theoretical basis of the study was the publications of domestic scientists, international organizations, statistical data and materials of our research. The research used the methods of analysis and synthesis, the abstract-logical method, the method of evaluation and comparison, and statistical-economic and graphic methods. Research results. The international experience of creating innovative structures, technological and industrial parks, is considered. The problems and methods of stimulating their creation in Ukraine are studied. The current state of innovative investment activity of domestic enterprises, obstacles and risks of their low investment activity are analyzed. The strategies of sustainable investment and the possibility of their implementation in the conditions of post-war recovery are summarized. Conclusion. Stimulating the development of technological and industrial parks in Ukraine is one of the key aspects of the rapid innovative development of enterprises and attracting investment into the economy, which is especially relevant during the period of war and post-war reconstruction. Therefore, immediate actions in the form of impact investments using mixed financing combining state, donor, and private capital, as well as appropriate mechanisms for insurance of military and political risks, are necessary.