DIGITAL MEDIA AS A FACTOR OF LANGUAGE CHANGE

This article explores the impact of digital mass media on Arabic, focusing on the influence of the Egyptian dialect. The spread of the Egyptian dialect through digital platforms and its effect on Modern Standard Arabic are analyzed. The novelty of this study lies in its practical and theoretical analysis of how digital media shapes linguistic changes in Arabic. Findings suggest that digital media significantly influences the emergence of new Arabic forms and lexical transformations. In conclusion, digital communication plays a key role in the evolution of Arabic.