THE ROLE OF MEDIA TECHNOLOGIES IN ZOOLOGY

The integration of media technologies into zoology education has transformed traditional approaches to teaching and learning in biological sciences. Modern tools such as virtual reality, augmented reality, interactive simulations, and multimedia platforms enhancestudents’ understanding of complex anatomical structures, ecological systems, and behavioral patterns in animals. These technologiesfoster deeper engagement, improve knowledge retention, support the development of practical skills, and make zoological education more accessible and inclusive. This article examines the effectiveness of media technologies in zoology education and highlights their potential to revolutionize learning environments.