Cultural and Tourism Integration in Chongqing City: Digital Economy and High-Quality Growth

The synergy between culture and tourism is crucial in driving urban digital traffic and fostering economic vitality. Within the framework of the digital economy, their symbiotic relationship is further amplified by digital technology, which catalyzes high-quality development. Digital advancements are reshaping these sectors by optimizing production processes, refining market segmentation, and innovating revenue distribution mechanisms. Furthermore, digital tools enable real-time monitoring of market dynamics, improving efficiency and adaptability while fostering strategic decision-making for cultural and tourism enterprises. This paper examines the integrated development of culture and tourism through a case study of Chongqing City, China, utilizing panel data from 2010 to 2021. By analyzing the interaction between these two sectors and the transformative role of digital technology, the study provides valuable insights into their mutual reinforcement and contributions to sustainable urban growth in the digital era, offering a model for other cities navigating similar digital transformations.