Sustainable development marketing in education: Implementation of SMART technologies in the educational process

The relevance of this study stems from the exploration of potential approaches to the management of higher education institutions in the context of the ongoing digitalisation and informatisation trends shaping contemporary society. The study aimed to develop an approach for structuring the educational process in an institution through the application of SMART technologies (Specific, Measurable, Assignable, Realistic, Time-Related) to enhance the quality of education. The study employed a methodology combining distinct mathematical models from the theory of digital automata. This approach enabled the implementation of a tailored algorithm for surveying devices within the monitoring zone. It also incorporated methods of synthesis, economic analysis, logical generalisation, as well as graphical and bibliographic techniques for the visualisation of results. The scope of the study included educational institution network infrastructure (such as cameras and environmental monitoring sensors) and individual electronic devices used by participants in the educational process, including smartphones, tablets, and smartwatches. An environment of a “smart educational institution” was established, enabling decision-making support based on data from SMART devices and ensuring feedback aligned with students’ needs. The feature of distributed data processing was implemented using an additional managed switch, with its control modified based on automata theory. The proposed approach was tested at the State Tax University (Irpin) through the voluntary participation of second- to fourth-year bachelor’s degree students in March-April 2024. The results obtained were compared to those achieved without the use of SMART devices and demonstrated a 1.2% improvement in the quality of educational services. This enhancement was attributed to improved attendance rates and increased engagement of higher education students in the knowledge acquisition process. The practical significance of this study lies in the potential application of the proposed solution to enhance the quality of educational services in higher education institutions, contributing to increased consumer satisfaction