РОЛЬ ШТУЧНОГО ІНТЕЛЕКТУ У СТВОРЕННІ ПЕРСОНАЛІЗОВАНОГО ДОСВІДУ НА ПЛАТФОРМІ ЕЛЕКТРОННОЇ КОМЕРЦІЇ ДИТЯЧИХ ТОВАРІВ

The application of artificial intelligence in e-commerce offers new avenues for enhancing personalization, resulting in more relevant and user-centered shopping experiences. This study introduces an AI-driven recommendation system within a children’s goods e-commerce platform, developed to analyze both individual user preferences and collective consumer behavior patterns. By leveraging this data, the platform provides personalized product suggestions and assists users in selecting appropriate clothing sizes, optimal delivery options, and real-time stock availability. These features simplify the decision-making process, enhance convenience, and increase user engagement. The growing demand for adaptive e-commerce platforms highlights the relevance of this research, as personalized recommendations foster customer satisfaction and encourage repeat usage. Moreover, this platform's AI integration provides a solution tailored to the children's product market, where reliability, safety, and precision are crucial. This study contributes significant insights to the field by demonstrating the role of AI in improving the quality of digital consumer interactions, particularly within specialized retail environments. This project exemplifies how AI can dynamically respond to both individual and broader consumer data, presenting a valuable framework for future developments in adaptive e-commerce solutions and marking a step forward in the intelligent, responsive design of personalized shopping experiences.