Determinant Factors Analysis of Behavior Intention using Massive Open Online Course (MOOC) as a Learning Platforms for Generation Z

The Massive Open Online Courses (MOOC) has gained traction as a widely utilized online education platform among higher education institutions globally. MOOCs are digital courses accessible to a wide audience, typically offered for free or at a low cost. It can also be a type of online distance learning platform that attracts numerous learners globally by offering exceptional educational resources from esteemed academic experts. In this study, the researchers aim to know factors that affect the Behavioral Intention in MOOC. The data for this research were collected through a questionnaire completed by 521 respondents to address the research question: “What are the factors that determine Behavioral Intention in MOOCs?”. This research was conducted using quantitative methods. The result of the research below shows that 3 factors have a significant impact on Behavioral Intention. There are Perceived Ease of Use, Perceived Usefulness, and Satisfaction. In addition, there are factors such as Course Content Quality, Course Instructor Quality, Course Design Quality, Course Relevance, Learner-Learner Interaction, and MOOC Performance that also influence the other factors (Perceived Ease of Use, Perceived Usefulness, and Satisfaction) which also affect behavioral intentions. However, Learner-Instructor Interaction does not have a significant impact, so further research is needed to ensure the influence on the usefulness and ease of use of MOOC. This study also includes PLSpredict to identify the most influential factors affecting learners' behavioral intention.