Research on the Construction of the Course Knowledge System of the Introduction to E-Commerce Based on the Knowledge Graph

Artificial Intelligence (AI) is driving the transition of “Internet + Education” into the new era of “Intelligent Education,” becoming a key force in promoting educational innovation. Knowledge graph technology provides new opportunities for the development of higher education and the reconstruction of the educational ecosystem. This study, starting from the perspective of institutional assessment in higher education and integrating the OBE (Outcomes-Based Education) teaching philosophy, combines the advantages of online courses with the characteristics of knowledge graphs. It constructs the knowledge system of the course “Introduction to E-commerce” using the Chaoxing Learning Platform. The study visualizes the knowledge graph and implements it in a semester-long teaching practice, then analyzes the teaching outcomes using platform data. The goal is to create a collaborative teaching paradigm that combines human and technological elements, enhancing teaching interactivity and learning experience, thereby promoting the digital transformation of higher education.