Translation of Periodical Titles as a Reflection of the Current Dynamics in Translation Strategies

The article explores translation as a means of communication and a tool for shaping the transmitting linguistic culture's narrative in the receiving linguaculture. The subject of the study is communicative, or translation, strategies aimed at transmitting the content expressed with the source language into culturally another linguistic system, retaining cultural and linguistic distinction. The study focuses on Russian and Chinese translations of periodical titles. Additionally, translations of periodical titles between Chinese and five European languages, namely English, French, German, Spanish, and Polish, are chosen as the supplemented material to ensure validity of research outcomes. The analysis revealed that non-mediated translation, i.e., bypassing intermediary languages, is the dominant principle in the translation of Chinese periodical titles used by Russian newspapers. Russian editions of China-governed newspapers have adopted it since the second half of 2022. The comparison of the translation strategies between Chinese and European languages manifested serious divergence: the periodical titles are translated into Chinese through the Cooperation Principle, or domestication, while the translations from Chinese into English, French, German, Spanish, and Polish tend toward the Non-Cooperation Principle, or foreignization; owning to it Chinese periodical titles preserve their linguistic identity when being rendered in other languages. The paper argues that the discovered tendencies stem, firstly, from the language policies of the countries that use the researched languages as their official languages; secondly, from the openness of languages to phonetic borrowings, which affects the semantic transparency of periodical titles in translation; thirdly, from the construction of a stable Chinese media narrative in other languages' environment.