Mapping the Impact of Spontaneous Streetscape Features on Social Sensing in the Old City of Quanzhou, China: Based on Multisource Data and Machine Learning

Streetscapes in old urban areas are not only an important carrier to show regional economies and city style, but also closely correlate to urban residents’ everyday life and the hustle and bustle in which they live. Nevertheless, previous studies have either focused on a few examples with low-throughput surveys or have lacked a specific consideration of spontaneous features in the data-driven explorations. Furthermore, the impact of spontaneous streetscape features on diversified social sensing has rarely been examined. This paper combined the mobile collection of street view images (SVIs) and a machine learning algorithm to calculate eight types of spontaneous streetscape elements and integrated two online platforms (Dianping and Sina Weibo) to map the distribution of economic vitality and social media perception, respectively. Then, through comparing multiple regression models, the impacts of the spontaneous streetscape characteristics on social sensing were revealed. The results include the following two aspects: (1) overall, the spontaneous streetscape features have a certain similarity in the impact on both dimensions of social sensing in Quanzhou, with significant clustering and transitional trends and strong spatial heterogeneity; and (2) specifically, the spontaneous streetscape elements can be divided into three categories, given the differentiated roles of significantly positive, negative, and polarizing impacts on the social sensing results. For example, proper use of open-interface storefronts, ads, and banners is consistent with the common suggestions, while the excessive pursuit of interface diversity and the use of cultural elements may bring an ambiguous effect. This paper provides a transferable analytical framework for mixed and data-driven sensing of streetscape regeneration and can potentially inspire related decisionmakers to adopt a more refined and low-cost approach to enhance urban vitality and sustainability.