Development of Gedog batik crafts using pyramid guide innovation of traditional artefacts

Gedog batik products not only have high artistic and craftsmanship value but are also a representation of the traditions of Tuban itself. The current condition of these traditional artefacts is unavoidably experiencing intervention from modernization in the form of trends, technology and market tastes, which demand innovation to maintain their existence. However, this is challenging because modernization is considered to have the potential to threaten the uprooting of the virtues of tradition itself. In 2018, the concept of a traditional artefact innovation pyramid was produced as a guide to bridge the ‘gap’ between tradition and modernity so that we can collaborate to create innovation. This research was carried out by applying the phases in the pyramid guide innovation of traditional artefact concept: (1) conducting a preliminary study to determine the fundamental ground of tradition forming the identity of the tradition and validating using triangulation of data sources; (2) qualitative hybridity analysis by comparing the traditional values of Gedog batik cloth with the factual conditions which have undergone several interventions to produce recommendations for innovation strategies and (3) the strategy is realized into a prototype through the process of exploring the design of the work. It should be possible to produce tradition-based craft products that meet trend needs and are in demand by the market.