Study on the Development Status and Optimisation Strategies of Cold Chain Logistics for Fresh Agricultural Products

Effective logistics has a direct correlation with the quality of fresh agricultural products. As consumer demands for the distribution of fresh agricultural products have improved, long-distance and time-consuming transportation can readily impact the freshness of agricultural products, resulting in issues with sales of fresh agricultural products, harming businesses' financial interests, and making it difficult to sell related products on a large scale. The level of development of cold chain logistics, a crucial technology to guarantee the quality and prolong the shelf life of fresh food, is closely linked to the rate of agricultural product loss and customer satisfaction. However, the cold chain logistics system for fresh agricultural products still has a lot of shortcomings due to limitations in infrastructure, management, policies, talent, and some regions have not yet met the demand for its high-quality development, which affects the service effect of the cold chain logistics market. Through the research for this thesis, I hope to provide a reference for the promotion of the sustainable development of the cold chain logistics of fresh agricultural products. This paper analyzes the current state of the development of cold chain logistics of fresh agricultural products, identifies the primary reasons for the emergence of the primary reasons, and proposes the corresponding optimization strategy.