Exploration of the Innovative Mode of Corporate Social Responsibility Management in the Digital Era

With the advent of the digital age, corporate social responsibility management is facing new opportunities and challenges. This paper aims to explore how digital technology affects CSR management and propose innovative management models. By analyzing the trend of digital management process, platform of management subject, controllable management nodes, efficient management communication and spillover of management value, this paper reveals the characteristics and advantages of corporate social responsibility management in the digital age. The study found that digital technology not only improves the efficiency and transparency of CSR management, but also promotes the communication and interaction between enterprises and stakeholders. In addition, this paper further verifies the feasibility and effectiveness of the CSR management innovation model in the digital era through practical case analysis. The research in this paper provides a useful reference for enterprises to fulfill their social responsibilities in the digitalage.