Analysis of Settlement Intention of Floating Population in New Urban Areas Based on Decision Tree Model

In the initial stage of new urban area construction, it is urgent to introduce a certain amount of population to activate idle resources and promote the benign cyclical development of the economy. By using the CHAID decision tree method, this paper analyzes the characteristics of the population willing to settle in Fuzhou New Area in the early stage of construction, where urban construction is relatively advanced but population introduction is slow. The aim is to provide decision-making references for increasing the permanent population of the new urban area. The study found that the overall settlement intention of the floating population is not strong. Factors such as household registration migration, house purchasing intention, and children’s education, which are based on family considerations, have a significant impact on the settlement intention of the floating population. Among them, the group willing to migrate with the whole family and whose children have reached school age has the highest settlement intention.