Research on Practical Teaching Reform of Digital Media Technology Major Based on the Integration of Competition and Education

The rapid development of digital media technology has led to a strong demand for application-oriented talents in the industry. However, traditional practical teaching models struggle to meet the needs of cultivating students' innovation and practical abilities. This paper proposes a practical teaching reform plan for the digital media technology major based on the integration of competition and education. By incorporating discipline competitions into the practical teaching system, a teaching model of "promoting learning through competitions, enhancing teaching through competitions, and integrating competition with education" is constructed. Through an analysis of the current status and challenges of practical teaching in the digital media technology major, the advantages of the competition-education integration model are elaborated. Specific reform measures are proposed in aspects such as curriculum structure, teaching content, teaching methods, and evaluation mechanisms. This approach aims to enhance the employment competitiveness of students in the digital media technology major, provide strong support for talent cultivation, and promote the sustainable development of the discipline.