A Study on the Perception of Destination Image in the Context of Film-Induced Tourism

Film-induced tourism, as a significant phenomenon in contemporary tourism development, has become a focal point of research due to its ability to shape destination image perception through cinematic works. Grounded in perceptual psychology and communication theory, this study explores the multifaceted impacts of film-induced tourism on destination image perception, examines the interactive mechanisms between film media and destination image perception, and elucidates the dynamic pathways of image evolution. The findings reveal that films influence tourists' multi-dimensional perception of destinations through cognitive information transmission, emotional resonance, and the shaping of behavioral intentions. Moreover, cinematic narratives and visual representations collectively enhance the symbolic significance and cultural value of destinations, profoundly affecting viewers' psychological identification. The feedback loop between cinematic exposure and actual travel experiences further drives the dynamic evolution of destination image, providing sustained momentum for the long-term maintenance of destination branding.