Research on the Effect of Excessive Anti-Fraud Propaganda from the Perspective of Information Overload Theory

In recent years, telecom network fraud cases occur frequently, and the importance of anti-fraud propaganda has become more and more prominent. However, in the current anti-fraud propaganda, there exists the phenomenon of over-publicity, which leads to the information overload of the audience and weakens the propaganda effect. Through literature research and questionnaire survey, this paper analyzes the influence of information content characteristics and communication mechanism characteristics on anti-fraud propaganda effect. It is found that the information content of anti-fraud propaganda videos and the diversity of communication channels are positively correlated with the propaganda effect. Based on the research results, this paper puts forward some strategies to increase the content of anti-fraud propaganda video, increase the frequency of propaganda and broaden the channels of propaganda, so as to enhance the effect of anti-fraud propaganda and effectively protect the safety of public property.