Feasibility and Strategy Research on the Application of "Collecting Badges and Playing Cards" Mode in Chongqing Red Tourism

This paper systematically discusses the application prospects of the "badge-punching" tourism model in the development of Chongqing's red tourism. By analyzing the current situation of Chongqing's red tourism and the advantages of the "badge-punching" model, it reveals the potential of the model in enhancing tourists' experience, promoting the dissemination of local culture, and promoting the innovation of tourism industry. the results of the study show that the "badge punching" model can effectively stimulate tourists' participation, revitalize red tourism resources, and inject new vitality into the tourism industry. However, to ensure its sustainable development, it is necessary to guard against over-commercialization and homogenization, and give full play to its role in cultural communication and brand building. the research in this paper provides theoretical support and practical reference for the innovative development of Chongqing's red tourism industry.