Educational Guidance Strategies for College Students' Network Subculture Phenomenon

With the rapid development of the Internet, network subculture, as a new cultural form, has a profound impact on college students' physical and mental health, academic achievements, values, interpersonal relationships and action choices. These subcultural forms, characterized by their low threshold, strong curiosity, high emotions, and wide audience, are challenging the dominant position of mainstream culture, while also weakening its guiding function for ideological education of college students. In response to the negative impact of online subcultures on college students, this article delves into the reasons for their negative effects and proposes educational guidance strategies for college students' online subcultures from four aspects: establishing a multidimensional collaborative education mechanism, exploring new media education platforms, cultivating rational and analytical media literacy, and leveraging practical education functions. This will effectively resist the negative effects of online subcultures and promote the healthy growth of college students.