Blended Learning Design and Practice for the Principles of Communication Course

With the rapid development of information technology and the continuous innovation of educational concepts, blended online and offline teaching has become a major trend in the field of higher education. This article focuses on “Principles of Communication”. A core engineering course, and explores how to effectively enhance students' learning outcomes and practical abilities through blended learning in the new era. By analyzing the characteristics, design principles, implementation strategies, and effectiveness evaluation of the blended learning, it aims to provide new ideas and practical references for teaching reform in the principles of communication course. Course diagnostics and surveys indicate that students have given excellent evaluations to the course and their skill development, with positive feedback on the teaching. Students have also shown significant improvement in their learning autonomy and overall abilities. Therefore, adopting a blended learning model combining online and offline instruction can enhance teaching effectiveness and improve the quality of talent cultivation.