Creating a High-Quality Organizational Culture in Hospitality Industry: A Mixed-Methods An

Purpose: This study aims to identify and analyze the essential values, traits, and attitudes required to sustain a positive organizational culture in the hospitality industry. By emphasizing the importance of these elements, the research aims to enhance workforce motivation and alignment with organizational goals for improved service delivery. Methodology: This research employs a mixed-methods approach, combining qualitative and quantitative methods within a descriptive design. We collected primary data through structured questionnaires distributed to 103 hospitality professionals in Amritsar. Additionally, secondary data was gathered from journals, articles, and credible websites. Main Findings: There is a positive relationship between managerial values and organizational behaviors. Respondents identified key characteristics of a high-quality organizational culture as socially balanced working hours (68%), high employee satisfaction and motivation (62.1%), and good working conditions (61.2%). Implications: The findings will aid hospitality management in adopting these values to enhance organizational structure and ensure sustainable growth in the sector.