UTILIZATION AND FORMATION OF MIAO CULTURE SYMBOLS IN BRAND DESIGN
Analyze the types and connotations of Miao cultural symbols, explore their theoretical basis and practical application in brand design, and how to integrate Miao cultural symbols into modern brand design through logos, packaging and advertising so as to enhance the cultural value and market competitiveness of the brand.
Authors
- А. А. Кулешова (ORCID: https://orcid.org/0000-0002-3200-3690)
- Wei Wang (ORCID: https://orcid.org/0000-0002-5761-659X)
Institutions
- Southern Federal University (RU)
Publication Details
- Published
- 2024-12-04
- DOI
- https://doi.org/10.34660/inf.2024.32.83.093
- Primary Topic
- Digital Media and Visual Art
- Type
- article
- Field-Weighted Citation Impact
- 0.00