DIGITAL DESIGN TRANSLATION AND VISUAL BRAND IDENTITY INNOVATION FOR CHINESE NON-HERITAGE CLAY SCULPTURES

As a traditional craft, clay sculpture has rich cultural value and historical significance. In the face of problems related to inheritance and preservation, digital technology has become a key factor, turning clay figurines into virtual data through 3D scanning and modeling to achieve dissemination in time and space. In addition, digital technology brings opportunities for design innovation in the art of clay sculpture, especially in combining intangible cultural heritage and brand design, facilitating the interaction between clay sculpture art and modern market demand, and creating brand products that integrate the charm of traditional culture and modern aesthetics. Therefore, digitalization is not only an effective means of preserving clay figurines, but also an important tool for promoting their cultural heritage and branding development, allowing clay figurines to gain new vitality and market value in the global cultural industry.