DIGITAL TRANSFORMATION OF SIGNS: FROM STATIC SYMBOLS TO INTERACTIVE MEDIA

In the digital era, logo design is undergoing unprecedented changes. Traditionally, companies used only static visual symbols to convey brand philosophy, culture, and values. With the development of digital media technologies, interactive objects, and aesthetic concepts. Consumers have undergone profound changes, and logo design has also opened a new stage. Transforming static text or logos into interactive multimedia has become the direction of logo design.