Development of Digitalization Strategies for Small and Medium-Sized Enterprises (SMEs) in Layer Poultry Farming in Baolan District Tolitoli Regency

This research was carried out with the aim and objective of ensuring that egg-laying chicken farming entrepreneurs in Tolitoli Regency, especially in Baolan District, can implement website-based marketing digitalization which will result from this research. By looking at the Tolitoli Regency area, it is the outermost region in Indonesia and is also a strategic step for the regional government to increase the marketing of SMEs. This is very important to improve the community's economy and support the government's steps in focusing on research on optimizing the digital economy, and as a step to face the development of the Industrial Revolution 5.0 for communities in the outermost regions of Indonesia. The aim of this research is to design a marketing digitalization strategy based on the IKM website for laying egg-breed chicken farms in Baolan District, Tolitoli Regency. This research was conducted directly at one of the Zoeya Berkah laying hen farms in Baolan District. The research method uses the waterfall method through analysis, design, development and testing. The result of this research design is to become an online sales medium for Zoeya Berkah laying hens in the form of a website design for the sales and marketing process. This Business to Customer website provides customization features that make it easier for users to design products according to their wishes, equipped with a purchase history that makes it easier to track transactions. Apart from that, this website also displays information about product advantages and the various types of eggs available. With this platform, it is hoped that consumers will be increasingly interested in buying egg products from the Zoeya Berkah laying hen business