JUSTIFICATION AND SPECIFICITY OF APPLICATION OF BUSINESS INTELLIGENCE

The subject of this work is studious expertise on possible aspects of the use of business intelligence in small and medium-sized enterprises in the Republic of Serbia, using the latest relevant professional literature and research content and conducting research in concrete business systems in Serbia. In the theoretical part of the work, the concepts of business intelligence, business intelligence systems, specifics of application in the Republic of Serbia, and the justification of business intelligence introduction projects will be explained. This work aims to answer the questions: what are the needs and analytical capabilities of small and medium-sized enterprises in Serbia, and what are the critical success factors for the efficient and effective deployment and use of business intelligence methods, techniques, and tools in enterprises in Serbia? For the work, an analysis of the application of one of the techniques of business intelligence - knowledge discovery in data in a specific company was done. In the final part of the work, the research results will be evolved, the results will be discussed and the conclusion based on them will be made.