The motivational factor of working to involve outdoor sport as mediated by health awareness and social influence: a case study for China and Malaysia

The study underscores the crucial role of social influence and health awareness in shaping outdoor sports participation. These insights inform policy recommendations, advocating for integrated health education programs and community-driven social interventions. Policymakers should focus on fostering community engagement through digital campaigns, public health initiatives, and government-backed programs that use social influence to promote outdoor sports and physical activity, ultimately contributing to improved public health outcomes.