Transformation of the Hero Image in Modern Culture under the Influence of Socio-Cultural Changes: From Male Myth to Female Reality

The purpose of the article is to analyse the main aspects of the transformation of the hero image in modern culture under the influence of socio-cultural changes. The research methodology includes a combination of general scientific methods (analysis, synthesis, comparison) and special methods and approaches of cultural studies, history, social dynamics. The scientific novelty of the study lies in the attempt to substantiate the directions of transformation of the male hero image into new forms of female heroism in modern culture. Conclusions. One of the key trends in the modern understanding of heroism is its gender inclusiveness. Traditional images of heroes, formed in myth, literature and mass culture, have long reflected the patriarchal notions of heroism. Globalisation, social networks and changing standards of beauty have become powerful factors in determining new forms of heroism in culture, in particular female heroism. They contribute not only to the departure from classical stereotypes, but also to the development of new ideas about female heroism, giving it new meanings, allowing the creation of images of multifaceted, strong women who can be heroes in a wide variety of contexts, including everyday life. Social media make it possible to highlight various aspects of heroism, emphasising moral and social qualities, such as self-sacrifice, altruism, humanity and solidarity. Heroic today is not necessarily associated with physical strength or military prowess, but can manifest itself in the struggle for equality, freedom, environmental initiatives and social justice. Female heroism is taking on new forms, including social activism, professional achievement and spiritual strength. This is reflected in changing media narratives and in the creation of more diverse images of heroines in cinema, literature and the games industry, opening new horizons for understanding heroism in culture and contributing to the formation of a more inclusive and diverse perception not only of female heroines, but also of leaders, activists, political and public figures.