Television Series and the Construcion of Society and Gender Roles: The Case of the ‘Kızılcık Şerbeti’ Series in the Context of the Relationship Between Secular Women and Conservative Men

Television series, which are effective in shaping gender roles and family structure, have a key role in supporting and rebuilding social change. The existing social structure can be supported with television series, as well as the differences in the society can be shown with extreme examples by creating conflicts with the concern of being watched, and the opinion that change is necessary can be created with series that are not always compatible with the social structure. Such series can strengthen the gender inequality that exists in society, as well as cause characters that are not included in the ideal family structure to be pushed out of society. In this study, which aims to reveal the effects of television series on the reconstruction of society, gender roles are discussed within the framework of conservative and secular identity. Within the scope of the study, the three episodes of the first season of the Kızılcık Şerbeti series, which are in the mainstream media, were analyzed using the content analysis method. In the sections examined, it can be said that secular women represented in society than conservative ones due to their family structures, and conservative men are shown as stronger and wealthier than secular men. As a result of the study, Kızılcık Şerbeti can be considered not only as a means of entertainment but also as an important cultural text that questions gender dynamics. Such series, which also contain elements that can reinforce stereotypes and increase social tensions, can play an important role in shaping the values and norms of society and provide viewers with new perspectives.