AI Empowers the Construction of Marketing Courses in Application-Oriented Universities——From the Perspective of OBE Teaching Philosophy

In recent years, the disruptive development of Artificial Intelligence (AI) technology has triggered a series of industrial changes. How to cultivate the digital and intelligent literacy of students in marketing majors to meet the needs of marketing marketing is a huge challenge facing the marketing marketing course. In this context, based on the AI technology environment and from the perspective of OBE education philosophy, starting from the market's demand for graduates majoring in marketing, this article redesigns the teaching objectives, teaching content and methods, and teaching evaluation methods of marketing courses to cultivate modern intelligent marketing talents that meet market demand.