Analysis of International Communication Pathways for Traditional Sports Culture from the Perspective of Cultural Confidence

From the perspective of “cultural confidence,” traditional sports culture, as a vital carrier of outstanding Chinese traditional culture, embodies rich historical value and national spirit while bearing the mission of disseminating national soft power and cultural identity. This paper first outlines the theoretical foundations of cultural confidence and traditional sports culture, thoroughly analyzing the primary models and obstacles faced in the international communication of traditional sports. Building on this, it proposes communication strategies centered on enhancing cultural identity and explores innovative pathways integrating new media and cross-cultural carriers. Finally, through case studies, it summarizes practical experiences to provide insights for further enhancing the global influence of traditional sports culture. The study shows that leveraging digital platforms and diversified communication channels, coupled with strengthened cross-cultural interactions, can effectively expand the depth and breadth of communication, promoting the global dissemination of cultural confidence.