YouTube dan Online Sharing

Discussions on films in both Indonesian and global contexts have increasingly emphasized the role of audiences as active consumers engaged in the viewing experience. Audience agency is reflected in their negotiation of identities with the values portrayed in films, as well as in their efforts to seek out new sources of cinematic content. However, limited research has explored how audience responses are mediated through YouTube channels. This topic is particularly relevant in the context of new media, where netizens play a significant role in both the consumption and dissemination of content on social media platforms. Social media is not only regarded as a medium for watching films, but also serves as a platform that facilitates online interactions among netizens. Therefore, this article seeks to fill the gap in existing studies by examining Indonesian netizens’ responses to the YouTube channel @Mager_Nonton, a channel that discusses film plot summaries, particularly those of international films. This study employs a qualitative method with a descriptive approach. Data collection was conducted using netnography, while data analysis was carried out through content analysis and a review of relevant literature. This article aims to address the following research questions: First, how do netizens interpret the content presented on the @Mager_Nonton YouTube channel? Second, how do netizens engage in conversations within the digital space of the @Mager_Nonton YouTube channel? The results of this study indicate that netizens interpret the @Mager_Nonton YouTube channel as a discursive space for engaging in dialogue, sharing information about film plots, and gaining new insights into both Indonesian and international films, including their structural and thematic components. Interactions among netizens within the channel’s comment section occur in two primary forms: unidirectional communication and dialogical exchange. Overall, this study concludes that netizens’ interpretations of and interactions on the @Mager_Nonton channel are predominantly positive. Keywords: Response, Netizens, YouTube, Film, Sharing