Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?

Authors

Puneet Manchanda (ORCID: https://orcid.org/0000-0002-2013-612X)
Yu Song (ORCID: https://orcid.org/0000-0002-1233-6340)

Institutions

University of Michigan (US)
Ross School (US)

Publication Details

Journal: Marketing Science
Published: 2025-04-30
DOI: https://doi.org/10.1287/mksc.2024.0993
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?

Puneet Manchanda, Yu Song

Apr 30, 2025

Marketing Science

Digital Marketing and Social Media

article

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?

Puneet Manchanda, Yu Song

April 30, 2025article en

Abstract

No abstract available for this paper.

Marketing ScienceVol. 44(4)

University of Michigan (US), Ross School (US)

Openalex Percentile: Top 88%

Digital Marketing and Social Media

DOI Source OpenAlex

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Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? — Puneet Manchanda, Yu Song · Marketing Science (2025) | TGRS Research Map | TGRS